Archive for March 2012

It Makes Cents


Before we sold our first kegs of beer, I spent a tremendous amount of time investigating what similar products were selling for in our markets. I wrote about this in an earlier post, about the need to be careful about under or overpricing your product for a given market.

But that leaves you thinking you can just set a price that is competitive, as long as it seems like you can make money at it. Not quite. Continue reading ‘It Makes Cents’ »